Emma Atkinson

New research from Morning Consult identifies five common employee archetypes and recommends ways for communicators to use these profiles to guide engagement.

Get the most out of your existing technology – and look to add strategically.

Your customers now expect opportunities to participate in content creation and feeling like a brand insider.

The adage “clear is kind” has never been truer than now in our crazy, in-between, almost-post-COVID world.

A PR student outlines her hopes for industry mentorship—and what would-be industry mentors can do to help the next generation of PR talent.

New research suggests that providing upskilling opportunities could mean the difference between bleeding talent and fostering a satisfied, skilled workforce.

The fight for comms talent demands that agencies change how they operate, from client relations to internal decisions.

Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.

Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.