Emma Atkinson

In the fast-paced world of PR, it’s easy to push “internal” responsibilities to the backburner, but that’s a huge mistake.

Mind these tips to stand a better chance of attracting and keeping mercurial, young talent.

Here’s what deserves a closer look in the year ahead—as well as some unworthy causes that revile our PR experts.

For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.

Here’s a tidy stack of helpful tips to make your gatherings more fruitful, efficient and possibly even enjoyable.

A brand strategist shares how to see through the hype—and when to make the jump.

Here are four tips on how to improve your C-suite’s presence on digital channels.

Communicators continue to rise and ascend to new levels of internal influence. Here, the areas you can prioritize to keep that momentum trending upward.

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.

Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.