Sumit Khatter shares leadership advice on knowing, showing and going the way.
Why social media personalities are acting like publishers — and how brands can join in
Creators and influencers are going more direct-to-consumer. Where do brands fit in?
These were the buzziest topics at PRSA ICON 2023
Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.
How Microsoft’s AI comms tools work as a copilot, not an autopilot
Microsoft VP of Communications Strategy Steve Clayton on where generative AI started and where it’s going.
A shared humanity: Recognizing and dismantling radicalized communication
Positioning your responses to The Middle East conflict as a humanitarian issue makes room for bridge-building.
Putting your personality at the center of your personal brand
Be your own publicist.
Lessons from Rite Aid’s bankruptcy announcement
Here’s how to navigate through major changes as an executive communicator.
Reduce, reuse, recycle: Setting reasonable expectations when comms is asked to do everything
Communications Week board members share how they are leading the way by aligning on deliverable goals.
How Liquid Death stays unhinged and on brand even with the haters
They’re good at trolling the trolls.
Why is writing so hard?
It seems like it should be so simple. But even the strongest communicator can struggle.