Isis Simpson-Mersha

Advice for comms from the C-suite

At Ragan’s Future of Communications Conference, we heard about how comms can earn a seat at the decision-making table.

How purpose communications can nurture employee loyalty

Employees are the lifeblood of any organization, and it’s important to nurture their loyalty in order to create safe environments that keep them happy and productive.

‘I like to plan but need to spin on a dime:’ How to create strong messages in crisis

Manage concerns with listening and proactive planning.

How to put employee stories at the center of your employer brand

At Ragan’s Future of Communications Conference, comms pros weighed in on how they highlight their employee experiences.

The art of in-the-moment marketing with TEAM LEWIS

Ragan and PR Daily sat down to talk with Megan Maguire, senior vice president of U.S. PR at TEAM LEWIS, a global comms and PR agency, to talk about how brands should authentically connect with audiences, how to counsel brands as to when to show up and deliver points of view on sensitive topics, and examples of companies that have and continue to “show up” well.

Talking Integrated Marketing Strategy with TEAM LEWIS

Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of Integrated Strategy at TEAM LEWIS, a global comms and PR agency, to discuss the importance of micro and macro trends, how to foster strong partnerships and client relationships, and why integration is the foundation to success.