Conversational, behind-the-scenes content can strengthen customer relationships.
Quick Reads

AI may require PR agencies to reevaluate billing models
Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.

Why the United Nations Global Compact CCO says you shouldn’t give up on ESG communications
The country will change in the next four years — but it isn’t time to stop, Dan Thomas said.

When humans meet other humans
A reflection on CommsWeek and the Future of Communications Conference.

Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways
Microsoft’s John Cirone and T-Mobile’s Tara Darrow recap the lessons that stuck out at Ragan’s Future of Communications Conference 2024.

The niche-ification of today’s media landscape
Things have changed in the last 10 years.

How I Got Here: Sara Ng of ING Americas finds inspiration in colleagues, evolving communications
Sara Ng shares the key to excellence in storytelling.

10 things to do in Austin while you’re in town for Comms Week
BBQ festivals, haunted tours, craft breweries, art installations, and more: Here’s what you should do to make your business trip into a vacation expedition.

An employee communications template for addressing post-election unease
The anatomy of a message that acknowledges unease, provides support, and ties back to your core mission.

Getting new managers comfortable leading existing teams
Tools and tactics for team building.