PR strategy is an art, not a science. There are best practices, but the approach you take will vary with each announcement depending on what it is and what you ultimately hope to accomplish.
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Charting the rise of the part-time CCO
A new option for growing organizations.
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Learning to play tennis can make you a stronger writer. Here’s how.
5 ways tennis can help you love writing even more.
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Communicating change after mergers and acquisitions
It takes a deft hand to communicate the changes that impact those whose roles are affected by a merger or acquisition.
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Why every organization should have a smart cannabis policy
4/20 is a good reminder to update (or create) your cannabis policy — and make sure it’s communicated well.
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How communications can take active steps to boost DE&I
At Ragan’s Future of Communications Conference, we spoke with a panel of DE&I leaders about the best ways to cultivate a diverse and welcoming organization.
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4 ways to refresh your HR communications strategy
Communicating across business functions requires a sense of play and context around the history of the relationship.
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How to plan for unpredictable crises internally
You can manage concerns with active listening and proactive planning.
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11 biggest takeaways from Ragan’s Future of Communications Conference
Insights on everything from the importance of building relationships to work culture and crisis comms.
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Philosophy of empathy: Lessons from NBCUniversal’s Joe Benarroch at Ragan’s Future Comms Conference
Build your stories as rallying points, internally and externally.