Quick Reads

A brand strategist shares how to see through the hype—and when to make the jump.

Here are four tips on how to improve your C-suite’s presence on digital channels.

Communicators continue to rise and ascend to new levels of internal influence. Here, the areas you can prioritize to keep that momentum trending upward.

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.

Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.

For employers, it might sound scary. Extreme, even. But the benefits of a compressed schedule are worth a serious look.

The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.

Find out what’s keeping the boss up at night—and how you should shift your priorities accordingly.

The Supreme Court blocked the Biden administration’s proposed requirements for large businesses. Now what?

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.