Bob Osmond, president of Racepoint Global, gets into the decision tree behind how businesses should evaluate if they should address a hot topic.


What does ‘back to work’ look like for your company?
Whether you’re summoning everyone back to the office, giving a green light to remote work or planning a hybrid approach, make sure employee experience remains a top priority.


Planning and carrying out communications strategies
Comms pros mostly do their planning on a quarterly or monthly basis, leaving room for tweaks and adjustments more frequently, according to the 2021 Communications Benchmark Report.

Report: 39% of employers will dismiss workers who refuse to return to the office
Company leaders cite a dip in productivity and the need for in-person collaboration as top reasons for the ultimatum.

How to prepare for the future of hybrid events
As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 16 months?

ESPN’s employee engagement efforts during pandemic break intranet records
The team acted quickly and found captivating outlets for delivering essential information. Their work has won first place in the Crisis Communications Campaign category of Ragan’s PR Daily Awards.



How Vans is ramping up messaging ahead of skateboarding’s Olympic debut
The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.